Business Planning

Scale up the operation of a start-up company with an online finance application and get as many subscribers as possible. Focus topics of this module: business planning, understanding cash flow management.

Who this course is for

What’s Included

Learning Outcomes

Business planning
Analyzing planned and actual data
Starting development projects
Cash flow in practice
Different conditions of payables and receivables; managing VAT
Understanding working capital
Unexpected business events with the accounts receivable

Skills Portfolio

Business plan development and execution

Market research and analysis

Financial modeling and forecasting

Business strategy formulation

Leadership and decision-making

Outcomes

Gain the practical skills and knowledge needed to launch and manage a successful business
Refine your business idea and craft a compelling business plan
Develop confidence in making strategic business decisions
Strengthen your financial acumen
Build a strong foundation for success in the competitive world of entrepreneurship

Supporting Material

Videos

Subject-focused videos

Marketing segmentation
Pricing Strategies for Digital Products and FMCG
Price discrimination in the B2C segment
Business planning
Managing working capital
CPM definitions, explanation of KPls
CPM example
Marketing channels
Dilemmas in marketing communication
Marketing goals
Marketing indicators
Cash flow management

Articles

Introduction to cost structures, cost categories
Introduction to simplified report
Introduction to the basic concepts of cash flow
Introducing products/services to the online market
Use of online marketing channels
Interpreting / applying market segmentation
EBITDA, EBIT, EBITDA margin, EBIT margin
Business planning Featured
Plan-fact analysis Featured
Launching development projects
The application of the cash flow concept
Different payment terms of buyers/suppliers; VAT management
Interpreting working capital
Profit and Loss Statement
Balance Sheet lines
Marketing strategy and marketing mix
Pricing methods

Additional features

Quiz

Trainer materials ( Module dynamics, Overviewing results, Parameters, Versions, KPIs explanation)

Images

Reviews

This simulation was a great way to understand the importance of business planning. I used it to develop a business plan for a student-run event and learned valuable lessons about identifying target markets, calculating costs, and forecasting revenue. It definitely helped our event succeed!

David, 22

Business Student (Berlin, Germany)

This business planning simulation was a lifesaver! It helped me refine my business plan for my new clothing line. The simulation forced me to consider aspects I hadn't thought of, like market analysis and financial projections. I feel much more confident and prepared to launch now.

Maria, 32

Entrepreneur (Nairobi, Kenya)

I love using this simulation in my entrepreneurship class. It allows students to experience the entire business planning process, from developing a concept to securing funding. Students can see the impact of their decisions and iterate on their plans. It's a fantastic learning tool!

Professor Miller, 48

Entrepreneurship Professor (Los Angeles, USA)

David, 22

Business Student (Berlin, Germany)

Maria, 32

Entrepreneur (Nairobi, Kenya)

Professor Miller, 48

Entrepreneurship Professor (Los Angeles, USA)

David, 22

Business Student (Berlin, Germany)

Maria, 32

Entrepreneur (Nairobi, Kenya)

Professor Miller, 48

Entrepreneurship Professor (Los Angeles, USA)

David, 22

Business Student (Berlin, Germany)

Maria, 32

Entrepreneur (Nairobi, Kenya)

Business Skills